The use of persuasion management strategies by identity-vulnerable consumers : the case of urban heterosexual male shoppers
Linda Tuncay; Cele C. Otnes
| Year of publication: |
2008
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|---|---|
| Authors: | Zayer, Linda Tuncay ; Otnes, Cele |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 4, p. 487-499
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Geschlechterforschung | Gender studies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794962