The use of research in marketing and merchandising
| Year of publication: |
[ca. 1928]
|
|---|---|
| Publisher: |
New York [u.a.] : Metropolitan Life Insurance Comp. |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | 24 S. Kt. |
|---|---|
| Series: | Series of reports on applying research to sales. - New York, NY [u.a.], ZDB-ID 2515704-8. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Part of a study of "Better business through research in New England industry" |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003259513