The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
| Year of publication: |
2009
|
|---|---|
| Authors: | Bradford, Kevin ; Desrochers, Debra |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 90.2009, 2, p. 141-153
|
| Publisher: |
Springer |
| Subject: | ambient scent | attitudes | behaviors | influence | marketing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526588