The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Dana E. Harrison, Joseph F. Hair
| Year of publication: |
January-June 2017
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| Authors: | Harrison, Dana E. ; Hair, Joseph F. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 1/2, p. 39-50
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| Subject: | customer relationship management | digital business model | digital platform | direct selling | technology use | United States | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | Informationstechnik | Information technology | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2017.1346979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749083