The use of virtual tours to stimulate consumers’ buying and visit intentions : an application to the Parmigiano Reggiano cheese
F. De Canio, E. Martinelli, M. Peruzzini, G. Marchi
| Year of publication: |
2021
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|---|---|
| Authors: | De Canio, Francesca ; Martinelli, E. ; Peruzzini, M. ; Marchi, G. |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 3, p. 209-226
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| Subject: | Virtual tours | Virtual reality | Intention to buy | Intention to visit | Food products | Structural equation model | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Strukturgleichungsmodell | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00034-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662258