The use of Web 2.0 technologies in marketing classes : key drivers of student acceptance
Ben Lowe, Steven D'Alessandro, Hume Winzar, Des Laffey and William Collier
| Year of publication: |
2013
|
|---|---|
| Authors: | Lowe, Ben ; D'Alessandro, Steven ; Winzar, Hume ; Laffey, Des ; Collier, William |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 5, p. 412-422
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| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Innovationsakzeptanz | Innovation adoption | Lernprozess | Learning process | Studierende | Students | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010200853