The usefulness of Schwartz's Values Theory in understanding consumer behaviour towards differentiated products
| Year of publication: |
2012
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|---|---|
| Authors: | Krystallis, Athanasios ; Vassallo, Marco ; Chryssohoidis, George |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 11 (1.10.), p. 1438-1464
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