The uses of use value : marketing, value creation, and the exigencies of consumption work
Robert J. Foster
| Year of publication: |
2011
|
|---|---|
| Authors: | Foster, Robert John |
| Published in: |
Inside marketing : practices, ideologies, devices. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-957674-6. - 2011, p. 42-57
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Marketing | Kundenintegration | Customer integration | Geschenk | Gifts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938711