The utilisation of digital media for branding start-ups
Demetris Vrontis and Alkis Thrassou, Milena Viassone
| Year of publication: |
2023
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|---|---|
| Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Viassone, Milena |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 49.2023, 4, p. 495-523
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| Subject: | branding | digital media | expert panel control | interviews | mobile technologies | multiple case study | observation | secondary data | social media | start-ups | Markenführung | Brand management | Digitale Medien | Digital media | Social Web | Social web | Unternehmensgründung | Business start-up | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Befragung | Interview | Geschäftsmodell | Business model | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2023.132850 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335136