The validity of the product life cycle in the high-tech industry
| Year of publication: |
1997
|
|---|---|
| Authors: | Grantham, Lisa Michelle |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 15.1997, 1, p. 4-10
|