The Valuation of the IJmeer Nature Reserve using Conjoint Analysis

This paper describes an application of conjoint analysis. The subject of the valuation study is the IJmeer nature reserve, which will be partly destroyed when the new residential area IJburg is built. This paper addresses the following question: ‘What is the extent of the loss of green and recreational values?’. In this study, the conjoint analysis consists of three different analyses based on a three-piece valuation question. The respondents are asked to subsequently rank, mark and indicate the acceptability of a set of six cards.