The value – and changing face – of business intelligence: an interview with David Abramson, Director of Product Management at LogiXML

Purpose – The purpose of this article is to provide an interview with the Director of Product Management at LogiXML. Design/methodology/approach – The article is an interview with David Abramson. Findings – The interview highlights that, in the past, reporting and business intelligence (BI) was IT‐centric – an organisation's IT department was in charge of delivering reports to the user of that output. However, as the workforce has become increasingly sophisticated in terms of data so the actual consumers of that information want to interact with the data and develop individualized reports for themselves. Originality/value – The interview highlights the changes in the business intelligence sector.