The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Zachary Estes, Luisa Brotto, Bruno Busacca
| Year of publication: |
April 2018
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|---|---|
| Authors: | Estes, Zachary ; Brotto, Luisa ; Busacca, Bruno |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 396-405
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| Subject: | Advertising | Art infusion | Arts-based management | Brand affect | Hedonic and utilitarian products | Product evaluation | Konsumentenverhalten | Consumer behaviour | Kunst | Arts | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenführung | Brand management | Werbung | Kunsthandel | Art trade | Emotion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815584