The value of brand fans during a crisis : exploring the roles of response strategy, source, and brand identification
Hayoung Sally Lim and Natalie Brown-Devlin
| Year of publication: |
2023
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| Authors: | Lim, Hayoung Sally ; Brown-Devlin, Natalie |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 4, p. 1148-1176
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| Subject: | brand crisis communication | paracrisis | brand fan | buffering effects | source credibility | social mediated crisis communication | Apple | Markenführung | Brand management | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Markenimage | Brand image | Firmenimage | Corporate reputation | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488421999699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365717