The value of context-specific studies for marketing
Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva
| Year of publication: |
2023
|
|---|---|
| Authors: | Stremersch, Stefan ; González, Jorge ; Valenti, Albert ; Villanueva, Julian |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 1, p. 50-65
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| Subject: | Context-specific | Generalizability | Generalization | Industry | Movie | Pharmaceutical | Philosophy of science | Platform market | Relevance | Research | Scientometrics | Sharing economy | Technology | Video game | Computerspiel | Share Economy | Bibliometrie | Bibliometrics | Digitale Plattform | Digital platform | Marketing | Pharmaindustrie | Pharmaceutical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00872-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493135