The value of health and wellbeing: an empirical model of value creation in social marketing
| Year of publication: |
2013
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|---|---|
| Authors: | Zainuddin, Nadia ; Russell-Bennett, Rebekah ; Previte, Josephine |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 9 (13.9.), p. 1504-1524
|