The value of influencer marketing for business : a bibliometric analysis and managerial implications
Guoquan Ye, Liselot Hudders, Steffi De Jans, and Marijke De Veirman
| Year of publication: |
2021
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|---|---|
| Authors: | Ye, Guoquan ; Hudders, Liselot ; De Jans, Steffi ; Veirman, Marijke de |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 2, p. 160-178
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| Subject: | Marketing | Influencer | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1857888 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584573