The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhang, Tongxiao ; Agarwal, Ritu ; Lucas Jr, Henry C |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 35.2011, 4, p. 859-883
|