The value of multiple reviews

Expert opinion aids consumers purchasing a good they have no personal experience with. Previous research has found little to no impact of expert opinion on price. Evidence from panels of cigar reviewers shows that the explanatory power of the experts’ rating improves as more reviews are used.

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Year of publication:	2012
Authors:	McCannon, Bryan C.
Published in:	Applied Economics. - Taylor & Francis Journals, ISSN 0003-6846. - Vol. 44.2012, 12, p. 1521-1525
Publisher:	Taylor & Francis Journals

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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