The Value of Native Birds in New Zealand: Results of a Waikato Survey

Several New Zealand studies have placed a value on recreation. Very few have placed a value on native birdlife. In December 2007 and January 2008, we conducted a phone survey in the Waikato Region of New Zealand. 207 people answered 13 questions on native birds. 97% of respondents enjoy having birds in their area both listening and watching. The Tui is the most important bird respondents either see currently or would like to see. If there were a greater variety of bird types in their area, respondent well-being would increase significantly. Most respondents would be willing to pay an extra amount in their annual rates to support native bird projects within the Waikato Region.