The value of pop-up stores on retailing platforms : evidence from a field experiment with Alibaba
Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Qian Wu, Lifan Guo, Xiaofei Liu
| Year of publication: |
2019
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|---|---|
| Authors: | Zhang, Dennis J. ; Dai, Hengchen ; Dong, Lingxiu ; Wu, Qian ; Guo, Lifan ; Liu, Xiaofei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 11, p. 5142-5151
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| Subject: | platform operations | randomized field experiment | pop-up stores | Internet of Things | omnichannel retailing | Feldforschung | Field research | Einzelhandel | Retail trade | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Internet der Dinge | Internet of things | Multikanalvertrieb | Multichannel strategy | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125942