The value of private label brands to U.S. consumers: An objective and subjective assessment
| Year of publication: |
2013
|
|---|---|
| Authors: | Boyle, Peter J. ; Lathrop, E. Scott |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 20.2013, 1, p. 80-86
|