The value of rapid delivery in omnichannel retailing
Marshall L. Fisher, Santiago Gallino, and Joseph Jiaqi Xu
| Year of publication: |
2019
|
|---|---|
| Authors: | Fisher, Marshall L. ; Gallino, Santiago ; Xu, Joseph Jiaqi |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 732-748
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| Subject: | channel interactions | omnichannel retailing | online/offline | service quality | quasi-experiment | Multikanalvertrieb | Multichannel strategy | Dienstleistungsqualität | Service quality | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Mobile Business | Mobile business | Vertriebs-Informationssystem | Sales information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719849940 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177633