The value of sporting success to Germans : comparing the 2012 UEFA Championships with the 2012 Olympics

Pamela Wicker; Stephanie Kiefer; Alexander Dilger

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.

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Year of publication:	2013
Authors:	Wicker, Pamela ; Kiefer, Stephanie ; Dilger, Alexander
Publisher:	Münster : Inst. für Organisationsökonomik
Subject:	Sportveranstaltung \| Sport event \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Konsumentenverhalten \| Consumer behaviour \| Deutschland \| Germany

Extent:	Online-Ressource (II, 19 S.)
Series:	Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]. - Münster : IO, ISSN 2750-4476, ZDB-ID 2580542-3. - Vol. 11/2013
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Zsfassung in dt. Sprache Systemvoraussetzungen: Acrobat Reader Parallelsacht.: Der Wert von sportlichem Erfolg für Deutsche
Other identifiers:	hdl:10419/88611 [Handle]
Classification:	D12 - Consumer Economics: Empirical Analysis ; D61 - Allocative Efficiency; Cost-Benefit Analysis ; D62 - Externalities ; H41 - Public Goods ; H43 - Project Evaluation; Social Discount Rate ; L83 - Sports; Gambling; Recreation; Tourism
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010213078