The value of user's Facebook profile data for product recommendation generation
Irina Heimbach; Jörg Gottschlich; Oliver Hinz
| Year of publication: |
2015
|
|---|---|
| Authors: | Heimbach, Irina ; Gottschlich, Jörg ; Hinz, Oliver |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 25.2015, 2, p. 125-138
|
| Subject: | Product recommendation | Cold start problem | Recommender | Facebook | Social shopping sites | Social Web | Social web | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301867