The value of value in CCT
Alladi Venkatesh; Lisa Peñaloza
| Year of publication: |
2014
|
|---|---|
| Authors: | Venkatesh, Alladi ; Peñaloza, Lisa |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 1, p. 135-138
|
| Subject: | Sigh value | use value | exchange value | Werttheorie | Theory of value | Soziale Werte | Social values | Zahlungsbereitschaftsanalyse | Willingness to pay | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255556