The value relevance of brand equity, intellectual capital and intellectual capital management capability
Jing Yang, Thomas G. Brashear and Anthony Asare
| Year of publication: |
October 2015
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|---|---|
| Authors: | Yang, Jing ; Brashear-Alejandro, Thomas ; Asare, Anthony |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 6, p. 543-559
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| Subject: | brand equity | intellectual capital | intellectual capital management capability | marketing accountability | firm value | Immaterielle Werte | Intangible assets | Markenimage | Brand image | Markenführung | Brand management | Unternehmenswert | Firm value | Immaterielle Güter | Intangible goods | Performance-Messung | Performance measurement | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.1001863 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478818