The value to consumers of health labeling statements on breakfast foods and cereals
Year of publication: |
2013
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Authors: | Muth, Mary K. ; Zhen, Chen ; Taylor, Justin ; Cates, Sheryl C. ; Kosa, Katherine |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 19.2013, 4, p. 279-298
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Subject: | health claims | nutrient content claims | willingness to pay | Scanner data | hedonic | Zahlungsbereitschaftsanalyse | Willingness to pay | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Warenkennzeichnung | Product labelling | Hedonischer Preisindex | Hedonic price index | Funktionelle Lebensmittel | Functional food | Ernährung | Nutrition |
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