The value to the customer of RFID in service applications
Gregory R. Heim; William R. Wentworth; Xiasong (David) Peng
| Year of publication: |
2009
|
|---|---|
| Authors: | Heim, Gregory R. ; Wentworth, William R. ; Peng, Xiasong David |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 40.2009, 3, p. 477-512
|
| Subject: | RFID | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885987