The Values-Based Innovation in the Organization. Working on a Competitive Concept. First Insights in Mexico Using the Panel Method

This research is aimed to determine the main values-based innovation able to focus the human resources in the organizations, to encourage the innovation with higher impact and accurate results for competitiveness, based on successful worldwide firms to be applied in Mexico and Spain. The foregoing, is especially important to the firms specialized in software design, located in the Guadalajara Software Design Center (CSW), México. This research is based on literature review to analyze and determine a conceptual model that classifies the influence of the main values-based innovation in the organization. It was made an analysis of the values most valued in the 15 main successful firms at: Worldwide, Spain, México (5 each one) and the CSW. Therefore, it was determined the groups of the main values-based innovation where are gathered and representing the successful firms, located in the CSW. The final results, pointed-out to the 78 different values-based innovation with other 3 added as suggestions of experts vision, distributed in a conceptual model in Innovation Level, with 3 main subareas, called: Normative Innovation (Production); Business Model Innovation (Consumption); Process/Product-Service Innovation (Differentiaton from others). These results are the first insights in Mexico, to be assessed in Spain to obtain a value-based innovation generalized model in a subsequent study