THE VALUES, FROM A GLOBAL TO A LOCAL DIMENSION

The values ​​​are individual or collective views that have a decisive role for any society because they influence the actions, creating a behavior and some attitudes close to stereotypes. Every society has a certain axiological set which is both the result of a global process and a regional or a local one. This article aims to operationalize the theory of Geert Hofstede's values ​​on its five dimensions (Power Distance, Uncertainty Avoidance, Individualism versus Collectivism, Masculinity versus. Feminity, Long Term versus Short Term Orientation) and to find a axiological line from a local dimension.