The variability of attitudinal repeat-rates
F. Dall'Olmo Riley, A. S. C. Ehrenberg, S. B. Castleberry, T. P. Barwise and N. R. Barnard
| Year of publication: |
2010
|
|---|---|
| Authors: | Dall'Olmo Riley, F. ; Ehrenberg, Andrew S. C. ; Castleberry, S. B. ; Barwise, T. P. ; Barnard, N. R. |
| Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 155-175
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924358