The VASE scales: Measures of viewpoints about sexual embeds in advertising
| Year of publication: |
1991
|
|---|---|
| Authors: | Widing, Robert II ; Hoverstad, Ronald ; Coulter, Ronald ; Brown, Gene |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 22.1991, 1, p. 3-10
|
| Publisher: |
Elsevier |