THE VIABILITY OF SMALL/MICRO BUSINESSES IN INDONESIA: IMPLICATIONS OF THE ENTREPRENEURIAL MINDSET DEVELOPMENT MODEL

Though the total accumulated revenues remains considerably less than corporation, a large portion of organizations in the world is in the form of small/micro businesses. Created by individual entrepreneurs, who once have dreams, small businesses have now dominated the world economy. The entrepreneurial world is full with creativity and intriguing ideas. These creativity and idea seem to be moving faster than their organizations can actually endure or follow. Risk-taking behavior of entrepreneurs, in comparison with the risk-adverse of organizational practices in trying to achieve those objectives, may serve as the basic reason for potential differences between the entrepreneurs and the organizations. Idea and creativity are deemed necessary as a way to continuously nurture innovation in organizations. Innovation is perceived necessary to preserve or otherwise improve the organizational competitive advantage. By doing so, organizations can ensure wealth creation into the viable future for the organizations’ bottom-line, stockholders, and potential investors