The virtual store : a new shopping channel that generates value and well-being for Gen Z customers
Cindy Lombart, Olga Untilov, Florence Charton-Vachet, Didier Louis
| Year of publication: |
2025
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|---|---|
| Authors: | Lombart, Cindy ; Untilov, Olga ; Charton-Vachet, Florence ; Louis, Didier |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 3, p. 1522-1540
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| Subject: | gen Z | retailing | shopping | value | virtual reality | virtual store | well-being | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456489