The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Year of publication: |
2022
|
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Authors: | Derqui, Belén ; Fayos, Teresa ; Occhiocupo, Nicoletta |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 25.2022, 6, p. 1036-1056
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Subject: | CPGs | Disruptive innovation | FMCG | Open innovation | Private label | Radical innovation | Retailers | Innovation | Innovationsmanagement | Innovation management | Konsumgüterindustrie | Consumer goods industry | Vertrauen | Confidence | Open Innovation | Handelsmarke | Store brand | Produktentwicklung | New product development | Organisatorischer Wandel | Organizational change | Deutschland | Germany | Einzelhandel | Retail trade |
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