The Voice of the Customer - Organizations don't have to fall short when it comes to leveraging insights drawn from the voice of the customer.
| Year of publication: |
2008
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|---|---|
| Authors: | Brandt, D.Randall |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 6, p. 36-42
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