The Washington Consensus : Assessing a Damaged Brand
Year of publication: |
2012
|
---|---|
Authors: | Birdsall, Nancy ; de la Torre, Augusto ; Caicedo, Felipe Valencia |
Publisher: |
[Erscheinungsort nicht ermittelbar] |
Subject: | Markenimage | Brand image | Markenführung | Brand management |
Extent: | Online-Ressource |
---|---|
Series: | Policy Research working paper ; WPS 5316 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | English |
Other identifiers: | hdl:10986/3802 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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