The way brands work : consumers' understanding of the creation and usage of brands
Jon Bertilsson
| Year of publication: |
2009
|
|---|---|
| Authors: | Bertilsson, Jon |
| Publisher: |
Lund: Business Press |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Sozialer Status | Social status | Social Web | Social web | Schweden | Sweden |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 245 S. Ill. |
|---|---|
| Series: | Lund studies in economics and management. - Lund, ISSN 0284-5075, ZDB-ID 1119135-1. - Vol. 114 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 2009 |
| ISBN: | 91-85113-40-9 ; 978-91-85113-40-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905269