The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Yu-chen Hung, Xue Zheng, Jamie Carlson and Laura M. Giurge
| Year of publication: |
August 2017
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|---|---|
| Authors: | Hung, Yu-Chen ; Zheng, Xue ; Carlson, Jamie ; Giurge, Laura M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 11/12, p. 917-941
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| Subject: | Embodied cognition | heavy | sadness | metaphor | sensory marketing | customer experience | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1323775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753486