The What and How of Data Analysis

This may be considered a formative and inspiring study on data analysis in data science research that delves into the conceptual aspects of epistemological theories and the role of expert analysts in analysing data, whether large or small. We discuss the tools and techniques generally used to uncover insights from data, demonstrating the complexity of the data analysis process. Philosophical aspects have been touched upon, with several insights drawn from epistemology. Finally, we address the value of data analysis as a knowledge resource and organisational asset, which is highlighted as well