"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Matthias Bode and Per Ostergaard
| Year of publication: |
2013
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|---|---|
| Authors: | Bode, Matthias ; Ostergaard, Per |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 2, p. 175-192
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| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Ökonomische Ideengeschichte | History of economic thought |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762730