"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Matthias Bode and Per Ostergaard
| Year of publication: |
2013
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| Authors: | Bode, Matthias ; Ostergaard, Per |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 13.2013, 2, p. 175-192
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010146220