The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names
| Year of publication: |
1993
|
|---|---|
| Authors: | Pavia, Teresa ; Costa, Janeen A. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 3, p. 85-98
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