The wisdom of crowds : the potential of online communities as a tool for data analysis
Year of publication: |
2014
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Authors: | Garcia Martinez, Marian ; Walton, Bryn |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 34.2014, 4, p. 203-214
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Subject: | Crowdsourcing | Open innovation | Online communities | Creativity | Predictive modelling competition | Knowledge communities | Data analytics | Shopper behaviour | Social Web | Social web | Open Innovation | Kreativität | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Wissensmanagement | Knowledge management |
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