The wisdom of some : do we always need high consensus to shape consumer behavior?
Michael R. Sciandra, Cait Lamberton, and Rebecca Walker Reczek
| Year of publication: |
2017
|
|---|---|
| Authors: | Sciandra, Michael R. ; Lamberton, Cait ; Walker Reczek, Rebecca |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 1, p. 15-35
|
| Subject: | persuasion | susceptibility to interpersonal influence | social norms marketing | consensus | social proof | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.14.123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690542