The WOW factor: Creating value through win-back offers to reacquire lost customers
| Year of publication: |
2007
|
|---|---|
| Authors: | Tokman, Mert ; Davis, Lenita M. ; Lemon, Katherine N. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 1, p. 47-64
|