Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Scott A. Thompson; James M. Loveland; Paul W. Fombelle
| Year of publication: |
2014
|
|---|---|
| Authors: | Thompson, Scott A. ; Loveland, James M. ; Fombelle, Paul W. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 1, p. 55-67
|
| Subject: | Word of mouth | Research methodology | Non-response bias | Market sensing | Lukers | Systematischer Fehler | Bias | Wissenschaftliche Methode | Scientific method | Virales Marketing | Viral marketing | Marktforschung | Market research | Befragung | Interview | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347803