Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
A. Fuat Firat and Nikhilesh Dholakia
| Year of publication: |
2008
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|---|---|
| Authors: | Firat, A. Fuat ; Dholakia, Nikhilesh |
| Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 257-295
|
| Subject: | Marketingtheorie | Marketing theory | Erkenntnistheorie | Epistemology | Ökonomische Ideengeschichte | History of economic thought |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610414