THEORETICAL APPROACH ON THE ROLE OF INNOVATION IN DEVELOPMENT AND INCREASING COMPETITIVENESS OF ENTERPRISES

The intensity of the process of globalization and the new technological advances have resulted in changes in vision and behavior, so that the competitiveness and survival of European companies is linked increasingly more to IT processes efficiency and knowledge. In general, we consider innovation as a boosting factor of progress even in the period of economic and political crisis in which we find ourselves. The need for this research is the interest of companies from Romania towards innovation. In many industrial enterprises, or in the intermediate category of advice, and even among those in public services it has become necessary because of the innovation manager.. In this paper we dealt with the theoretical notion of innovation and impact on the development of enterprises.